CDP Data Visualization Funnel visuals enable us to explore user behavior across a sequence of discrete time-stamped events, specifically how sessions drop off; they are a very good way to measure conversion, or lack of them.

Funnels are an implementation of a Sankey plot: blocks represent individual events, and the width of the connection is proportional to the size of the measurement that connects any two events.

Funnel visuals are built by defining a path through time-stamped events. To define events for the dataset, see Events.

For contrast, see Flow visuals.